Legal Marketing & Sales Success: The Importance of Bounce

By WealthCounsel Staff on May 29, 2015 7:34:57 AM

perseveranceThere are many ups and downs, difficulties and challenges in marketing your services to prospective clients. It is easy to let rejection and other obstacles take us out. In challenging times, the key to successful marketing and sales starts with one word – bounce.

No, it’s not fabric softener. And it’s not some soft, fuzzy, “feel-good” concept either. Bounce is a practical tool, a working principle that can help you gain the upper hand and build the business you want, on your terms.

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Relationship Building: A Communication Recipe for Legal Marketing

By WealthCounsel Staff on May 15, 2015 2:22:00 PM

Hone your communication skills to optimize your legal marketing planA successful practice is built on relationships. Strong, personal relationships that last. Those kind of relationships don’t happen overnight, of course. They take time, effort and skilled communication.

I’d like to share with you my recipe for creating effective communication as part of your legal marketing strategy, a multi-layered approach that will help foster and promote lasting client relationships. 

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Legal Marketing: It Starts With A Solid Foundation

By Ross Hanchuck | Senior Practice Development Consultant on May 8, 2015 3:41:56 PM

Successful legal marketing starts with a solid foundationYou’re working hard to establish your practice, to build a real presence in your community and you’re ready to add some effective marketing to help you reach your goals. But before you begin, let me recommend a few worthwhile steps to take on the front end, steps that will help assure success on the back end.

Its important to start with a strong legal marketing foundation, a solid infrastructure that will support your marketing efforts. This infrastructure should be aligned with your firm's goals & values. Now your business will project an authentic message and attract the type of referral sources and/or clients you are looking to work with. 

Here are a few of the most critical and often overlooked elements of a successful marketing foundation: Biography, Elevator Speech, Ideal Client and Mission Statement.

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