Crafting lasting legacies is what estate planning is all about. At WealthCounsel, we help attorneys draft legacies to have a steadfast, positive impact on their clients and their clients’ loved ones. But legacies aren’t just legal papers dictating the transfer of assets. At their root, they are the means by which we pass on our stories and take care of our families.

Every courageous attorney deciding to open their own practice will eventually find they are no longer just an attorney but also a business owner. While this career choice can be as exhilarating as it can be lucrative, it can also feel downright impossible at times. When it comes to wearing more than one hat, solo practitioners may find that they struggle with the constant balancing act of running a small business and practicing law.

According to the U.S. Census Bureau, millennials are currently the largest living generation, surpassing baby boomers, and accounting for more than a quarter of the U.S. population. As they have become the most valuable demographic, estate planners need to learn how to tap into this new market if their businesses are to evolve. Understanding who millennials are and what they value should be the priority in any estate planners marketing efforts.