--- title: 4 Reasons Your Legal Marketing Strategies Aren’t Working description: As an attorney, building a successful estate planning practice relies on legal marketing strategies that are effective and reliable. image: https://info.wealthcounsel.com/hubfs/blog/5-2017/0o1a2396-591.jpg --- [![WealthCounsel](https://info.wealthcounsel.com/hs-fs/hubfs/WealthCounsel%20Logo%202018/WC-Flag-Logo-Rev.png?width=800&height=93&name=WC-Flag-Logo-Rev.png "WealthCounsel")](https://www.wealthcounsel.com/) ![Blog-hero_columns](https://info.wealthcounsel.com/hs-fs/hubfs/Blog-hero_columns.png?width=2800&name=Blog-hero_columns.png "Blog-hero_columns") # [4 Reasons Your Legal Marketing Strategies Aren’t Working](https://info.wealthcounsel.com/blog/4-reasons-your-legal-marketing-strategies-arent-working) May 3, 2017 10:30:00 AM As an estate planning attorney, building your estate planning practice relies on effective [law practice marketing](https://www.wealthcounsel.com/legal-marketing-for-attorneys). Unfortunately, many attorneys don’t know where to start and blame time, money, and a lack of confidence. Others get started but fail to effectively convey their services and message. [Legal marketing strategies](https://info.wealthcounsel.com/blog/what-to-expect-when-adding-estate-planning-to-your-firm) don’t work for a variety of reasons, many of them unique and isolated to the particular practice. There are, however, some common big-picture mistakes attorneys make that result in poor engagement and results. If you’re not seeing the results you want from your marketing efforts, here are four likely reasons why. ## 1. You’re off message ![Legal practice marketing can help your practice today](https://info.wealthcounsel.com/hs-fs/hubfs/blog/5-2017/0o1a2396-591.jpg?width=320&name=0o1a2396-591.jpg "Legal practice marketing can help your practice today")Many attorneys focus on the wrong areas of estate planning. In most cases, this means talking estate tax in a world where the estate tax doesn’t matter for most people. That’s understandable because many attorneys were educated in an era when the estate tax had a higher profile. In 1997, the estate tax exemption was $600,000. Today, it’s $5.49 million. Only two in every 1,000 estates owes estate taxes under the current exemption. Rather than focusing on estate planning to avoid or mitigate estate taxes, you need to craft your messaging around non-tax benefits, such as: - Designating a guardian for children - Ensuring homes are transferred to designated beneficiaries in the event of death - Keeping a business in family hands throughout generations - Protecting your family assets in the case of future divorces - Avoiding probate - Maintaining privacy of assets since trusts are not public records ## 2. You’re talking to the wrong audience You need to think strategically about who your target audience is and then meet that audience where they are. Create a target persona for the demographic you’re aiming to reach. What does it look like? Young- to middle-aged couples with children and a home, for example, are going to provide greater opportunities to win clients than single twenty-somethings fresh out of college. ## 3. You’re marketing in the wrong places Traditionally, estate planning attorneys marketed themselves with a phone book listing or by networking with financial planners, and hosting dinner seminars. Those same tactics don’t work today. Luckily, the direct-to-client marketing approach is more affordable than ever. Think social media instead of the phone book and webinars instead of dinner seminars. Some [attorneys use Snapchat](https://www.linkedin.com/pulse/legal-marketing-how-attorneys-can-use-snapchat-bring-new-harvey) to build their client base. While Snapchat is popular with the increasingly important Millennial demographic, it’s likely not the most effective social media channel for estate planners. What is? LinkedIn users skew toward the professional and more highly educated demographics that estate planners should be targeting. Consider a [LinkedIn Premium account](https://www.wealthcounsel.com/articles/2015/social-media-for-attorneys-do-i-need-a-linkedin-premium-account) along with regular posts and blogs on Linkedin about the value of estate planning and how estate planners can help. ## 4. You’re simply not doing it Many attorneys struggle to develop legal marketing strategies and plan. Those who manage to put a plan in place struggle to execute it. The excuses most often include financial and time constraints. In reality, lack of confidence is the most common reason for not executing a marketing plan. Some attorneys don’t know where to start. Others don’t know how to take action on their plan. For example, an attorney might want to produce a video but may not have the technical know-how and may be afraid of producing something low quality. Another attorney might want to create a webinar but not know how to create the slides and upload the content. For those attorneys who don’t know where to start, marketing resources like [WealthCounsel](https://www.wealthcounsel.com/legal-marketing-for-attorneys) can help. WealthCounsel’s legal marketing strategies and resources provide turnkey presentations with slides and scripts that can help overcome the time, financial, and technical restraints associated with marketing. Other resources include client communication tools, articles, newsletter content, and how-tos to support your estate planning practice and marketing efforts. To learn more about connecting and communicating with clients, download [Which of These 5 Mistakes are You Making During Your Client Interviews.](https://www.wealthcounsel.com/articles/2017/which-of-these-5-mistakes-are-you-making-during-your-client-interviews) [![5 Mistakes You Are Making During Your Client Interviews](https://no-cache.hubspot.com/cta/default/56547/1567e1fd-2760-48e3-b71c-1efc9d245a3e.png)](https://cta-redirect.hubspot.com/cta/redirect/56547/1567e1fd-2760-48e3-b71c-1efc9d245a3e) Topics: [Legal Marketing](https://info.wealthcounsel.com/blog/topic/legal-marketing) Previous Post [![](https://info.wealthcounsel.com/hubfs/blog/AdobeStock_57325018.jpeg) ](https://info.wealthcounsel.com/blog/improve-client-satisfaction-with-3-easy-steps) [Improve Client Satisfaction With 3 Easy Steps](https://info.wealthcounsel.com/blog/improve-client-satisfaction-with-3-easy-steps) Next Post [![](https://info.wealthcounsel.com/hubfs/blog/AdobeStock_103983340.jpeg) ](https://info.wealthcounsel.com/blog/nobody-likes-a-trust-fund-kid-heres-how-to-prepare-them) [Nobody Likes a Trust Fund Kid: Here’s How to Prepare Them](https://info.wealthcounsel.com/blog/nobody-likes-a-trust-fund-kid-heres-how-to-prepare-them) ### Post a Comment This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Estates Planning (345)](https://info.wealthcounsel.com/blog/topic/estates-planning) - [Trusts & Estates (153)](https://info.wealthcounsel.com/blog/topic/trusts-estates) - [Business Law (147)](https://info.wealthcounsel.com/blog/topic/business-law) - [legal news (140)](https://info.wealthcounsel.com/blog/topic/legal-news) - [Elder Law (107)](https://info.wealthcounsel.com/blog/topic/elder-law) - [Drafting Software (65)](https://info.wealthcounsel.com/blog/topic/drafting-software) - [Practice Management (64)](https://info.wealthcounsel.com/blog/topic/practice-management) - [Medicaid Planning (55)](https://info.wealthcounsel.com/blog/topic/medicaid-planning) - [Continuing Legal Education (51)](https://info.wealthcounsel.com/blog/topic/continuing-legal-education) - [Legal Marketing (40)](https://info.wealthcounsel.com/blog/topic/legal-marketing) - [Drafting Solutions (32)](https://info.wealthcounsel.com/blog/topic/drafting-solutions) - [estate planning (26)](https://info.wealthcounsel.com/blog/topic/estate-planning) - [business planning (17)](https://info.wealthcounsel.com/blog/topic/business-planning) - [Special Needs Planning (15)](https://info.wealthcounsel.com/blog/topic/special-needs-planning) - [trust administration (12)](https://info.wealthcounsel.com/blog/topic/trust-administration) - [trusts (12)](https://info.wealthcounsel.com/blog/topic/trusts) - [estate planning practice (10)](https://info.wealthcounsel.com/blog/topic/estate-planning-practice) - [tax planning (9)](https://info.wealthcounsel.com/blog/topic/tax-planning) - [COVID-19 (7)](https://info.wealthcounsel.com/blog/topic/covid-19) - [Veterans Benefits (7)](https://info.wealthcounsel.com/blog/topic/veterans-benefits) - [SECURE Act (6)](https://info.wealthcounsel.com/blog/topic/secure-act) - [RLT (5)](https://info.wealthcounsel.com/blog/topic/rlt) - [Taxation (5)](https://info.wealthcounsel.com/blog/topic/taxation) - [legal technology (5)](https://info.wealthcounsel.com/blog/topic/legal-technology) - [small businesses (5)](https://info.wealthcounsel.com/blog/topic/small-businesses) - [client relationships (4)](https://info.wealthcounsel.com/blog/topic/client-relationships) - [DAPT (3)](https://info.wealthcounsel.com/blog/topic/dapt) - [Decanting (3)](https://info.wealthcounsel.com/blog/topic/decanting) - [GRATs (3)](https://info.wealthcounsel.com/blog/topic/grats) - [LLCs (3)](https://info.wealthcounsel.com/blog/topic/llcs) - [PPP (3)](https://info.wealthcounsel.com/blog/topic/ppp) - [SLATs (3)](https://info.wealthcounsel.com/blog/topic/slats) - [real property (3)](https://info.wealthcounsel.com/blog/topic/real-property) - [Build Back Better Act (2)](https://info.wealthcounsel.com/blog/topic/build-back-better-act) - [Buy-sell agreement (2)](https://info.wealthcounsel.com/blog/topic/buy-sell-agreement) - [Cryptocurrency (2)](https://info.wealthcounsel.com/blog/topic/cryptocurrency) - [GST (2)](https://info.wealthcounsel.com/blog/topic/gst) - [Gift and Estate Tax Exemption (2)](https://info.wealthcounsel.com/blog/topic/gift-and-estate-tax-exemption) - [Gifting (2)](https://info.wealthcounsel.com/blog/topic/gifting) - [Grantor Trusts (2)](https://info.wealthcounsel.com/blog/topic/grantor-trusts) - [IRA Planning (2)](https://info.wealthcounsel.com/blog/topic/ira-planning) - [Retirement Planning (2)](https://info.wealthcounsel.com/blog/topic/retirement-planning) - [Tax Cuts and Jobs Act (2)](https://info.wealthcounsel.com/blog/topic/tax-cuts-and-jobs-act) - [children (2)](https://info.wealthcounsel.com/blog/topic/children) - [digital assets (2)](https://info.wealthcounsel.com/blog/topic/digital-assets) - [estate tax exemption (2)](https://info.wealthcounsel.com/blog/topic/estate-tax-exemption) - [ethics (2)](https://info.wealthcounsel.com/blog/topic/ethics) - [income tax planning (2)](https://info.wealthcounsel.com/blog/topic/income-tax-planning) - [joint property (2)](https://info.wealthcounsel.com/blog/topic/joint-property) - [malpractice (2)](https://info.wealthcounsel.com/blog/topic/malpractice) - [separate property (2)](https://info.wealthcounsel.com/blog/topic/separate-property) - [Dynasty Trust (1)](https://info.wealthcounsel.com/blog/topic/dynasty-trust) - [Gift Tax (1)](https://info.wealthcounsel.com/blog/topic/gift-tax) - [NFTs (1)](https://info.wealthcounsel.com/blog/topic/nfts) - [Standalone retirement trusts (1)](https://info.wealthcounsel.com/blog/topic/standalone-retirement-trusts) - [Stepped-Up Basis (1)](https://info.wealthcounsel.com/blog/topic/stepped-up-basis) - [asset protection (1)](https://info.wealthcounsel.com/blog/topic/asset-protection) - [capital gains (1)](https://info.wealthcounsel.com/blog/topic/capital-gains) - [legacy planning (1)](https://info.wealthcounsel.com/blog/topic/legacy-planning) - [pet planning (1)](https://info.wealthcounsel.com/blog/topic/pet-planning) - [spendthrift trust (1)](https://info.wealthcounsel.com/blog/topic/spendthrift-trust) - [succession planning (1)](https://info.wealthcounsel.com/blog/topic/succession-planning) - [trust decanting (1)](https://info.wealthcounsel.com/blog/topic/trust-decanting) - [trust situs (1)](https://info.wealthcounsel.com/blog/topic/trust-situs) [see all](https://info.wealthcounsel.com/blog/4-reasons-your-legal-marketing-strategies-arent-working#) ### Posts by Topic - [Estates Planning (345)](https://info.wealthcounsel.com/blog/topic/estates-planning) - [Trusts & Estates (153)](https://info.wealthcounsel.com/blog/topic/trusts-estates) - [Business Law (147)](https://info.wealthcounsel.com/blog/topic/business-law) - [legal news (140)](https://info.wealthcounsel.com/blog/topic/legal-news) - [Elder Law (107)](https://info.wealthcounsel.com/blog/topic/elder-law) - [Drafting Software (65)](https://info.wealthcounsel.com/blog/topic/drafting-software) - [Practice Management (64)](https://info.wealthcounsel.com/blog/topic/practice-management) - [Medicaid Planning (55)](https://info.wealthcounsel.com/blog/topic/medicaid-planning) - [Continuing Legal Education (51)](https://info.wealthcounsel.com/blog/topic/continuing-legal-education) - [Legal Marketing (40)](https://info.wealthcounsel.com/blog/topic/legal-marketing) - [Drafting Solutions (32)](https://info.wealthcounsel.com/blog/topic/drafting-solutions) - [estate planning (26)](https://info.wealthcounsel.com/blog/topic/estate-planning) - [business planning (17)](https://info.wealthcounsel.com/blog/topic/business-planning) - [Special Needs Planning (15)](https://info.wealthcounsel.com/blog/topic/special-needs-planning) - [trust administration (12)](https://info.wealthcounsel.com/blog/topic/trust-administration) - [trusts (12)](https://info.wealthcounsel.com/blog/topic/trusts) - [estate planning practice (10)](https://info.wealthcounsel.com/blog/topic/estate-planning-practice) - [tax planning (9)](https://info.wealthcounsel.com/blog/topic/tax-planning) - [COVID-19 (7)](https://info.wealthcounsel.com/blog/topic/covid-19) - [Veterans Benefits (7)](https://info.wealthcounsel.com/blog/topic/veterans-benefits) - [SECURE Act (6)](https://info.wealthcounsel.com/blog/topic/secure-act) - [RLT (5)](https://info.wealthcounsel.com/blog/topic/rlt) - [Taxation (5)](https://info.wealthcounsel.com/blog/topic/taxation) - [legal technology (5)](https://info.wealthcounsel.com/blog/topic/legal-technology) - [small businesses (5)](https://info.wealthcounsel.com/blog/topic/small-businesses) - [client relationships (4)](https://info.wealthcounsel.com/blog/topic/client-relationships) - [DAPT (3)](https://info.wealthcounsel.com/blog/topic/dapt) - [Decanting (3)](https://info.wealthcounsel.com/blog/topic/decanting) - [GRATs (3)](https://info.wealthcounsel.com/blog/topic/grats) - [LLCs (3)](https://info.wealthcounsel.com/blog/topic/llcs) - [PPP (3)](https://info.wealthcounsel.com/blog/topic/ppp) - [SLATs (3)](https://info.wealthcounsel.com/blog/topic/slats) - [real property (3)](https://info.wealthcounsel.com/blog/topic/real-property) - [Build Back Better Act (2)](https://info.wealthcounsel.com/blog/topic/build-back-better-act) - [Buy-sell agreement (2)](https://info.wealthcounsel.com/blog/topic/buy-sell-agreement) - [Cryptocurrency (2)](https://info.wealthcounsel.com/blog/topic/cryptocurrency) - [GST (2)](https://info.wealthcounsel.com/blog/topic/gst) - [Gift and Estate Tax Exemption (2)](https://info.wealthcounsel.com/blog/topic/gift-and-estate-tax-exemption) - [Gifting (2)](https://info.wealthcounsel.com/blog/topic/gifting) - [Grantor Trusts (2)](https://info.wealthcounsel.com/blog/topic/grantor-trusts) - [IRA Planning (2)](https://info.wealthcounsel.com/blog/topic/ira-planning) - [Retirement Planning (2)](https://info.wealthcounsel.com/blog/topic/retirement-planning) - [Tax Cuts and Jobs Act (2)](https://info.wealthcounsel.com/blog/topic/tax-cuts-and-jobs-act) - [children (2)](https://info.wealthcounsel.com/blog/topic/children) - [digital assets (2)](https://info.wealthcounsel.com/blog/topic/digital-assets) - [estate tax exemption (2)](https://info.wealthcounsel.com/blog/topic/estate-tax-exemption) - [ethics (2)](https://info.wealthcounsel.com/blog/topic/ethics) - [income tax planning (2)](https://info.wealthcounsel.com/blog/topic/income-tax-planning) - [joint property (2)](https://info.wealthcounsel.com/blog/topic/joint-property) - [malpractice (2)](https://info.wealthcounsel.com/blog/topic/malpractice) - [separate property (2)](https://info.wealthcounsel.com/blog/topic/separate-property) - [Dynasty Trust (1)](https://info.wealthcounsel.com/blog/topic/dynasty-trust) - [Gift Tax (1)](https://info.wealthcounsel.com/blog/topic/gift-tax) - [NFTs (1)](https://info.wealthcounsel.com/blog/topic/nfts) - [Standalone retirement trusts (1)](https://info.wealthcounsel.com/blog/topic/standalone-retirement-trusts) - [Stepped-Up Basis (1)](https://info.wealthcounsel.com/blog/topic/stepped-up-basis) - [asset protection (1)](https://info.wealthcounsel.com/blog/topic/asset-protection) - [capital gains (1)](https://info.wealthcounsel.com/blog/topic/capital-gains) - [legacy planning (1)](https://info.wealthcounsel.com/blog/topic/legacy-planning) - [pet planning (1)](https://info.wealthcounsel.com/blog/topic/pet-planning) - [spendthrift trust (1)](https://info.wealthcounsel.com/blog/topic/spendthrift-trust) - [succession planning (1)](https://info.wealthcounsel.com/blog/topic/succession-planning) - [trust decanting (1)](https://info.wealthcounsel.com/blog/topic/trust-decanting) - [trust situs (1)](https://info.wealthcounsel.com/blog/topic/trust-situs) [see all](https://info.wealthcounsel.com/blog/4-reasons-your-legal-marketing-strategies-arent-working#) ## [**](https://info.wealthcounsel.com/blog/4-reasons-your-legal-marketing-strategies-arent-working#) [**](https://info.wealthcounsel.com/blog/4-reasons-your-legal-marketing-strategies-arent-working#) [**](https://info.wealthcounsel.com/blog/4-reasons-your-legal-marketing-strategies-arent-working#)   © 2024, WealthCounsel, L.L.C. | All Rights Reserved | [Terms of Service](https://www.wealthcounsel.com/terms-of-service) | [Privacy Policy](https://www.wealthcounsel.com/privacy-policy) | [Site Map](https://www.wealthcounsel.com/sitemap) 3 2nd Street, Suite 803, Jersey City, NJ 07302 T: [833-609-5658](tel:833-609-5658)  [information@wealthcounsel.com](mailto:information@wealthcounsel.com)   [[fa icon="chevron-up"]](https://info.wealthcounsel.com/blog/4-reasons-your-legal-marketing-strategies-arent-working#) [![WealthCounsel](https://info.wealthcounsel.com/hs-fs/hubfs/WealthCounsel%20Logo%202018/WC-Flag-Logo-Rev.png?width=800&height=93&name=WC-Flag-Logo-Rev.png "WealthCounsel")](https://www.wealthcounsel.com/) ![](https://googleads.g.doubleclick.net/pagead/viewthroughconversion/974839099/?value=0&guid=ON&script=0)