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Fewer than half of Americans have an estate plan, according to Caring.com’s 2025 Wills and Estate Planning Study. In fact, the share of Americans with a will has steadily declined from 33 percent in 2022 to 24 percent in 2025. Now more than ever, attorneys are vital in educating their communities about estate planning and highlighting the lasting value and legacy protection a well-prepared plan can provide. To support you in these efforts, we are providing a complimentary marketing package for Estate Planning Awareness Week—along with three proven strategies to help you market your practice and spark meaningful conversations.



