Potential elder law clients are also clients of accountants, financial planners, healthcare professionals, insurance agents, and even other attorneys. For that reason, other professionals are one of the best sources of good referrals.
Speaking to referral sources is different from presenting directly to potential clients. You must thoroughly prepare to speak to other professionals because, unlike potential clients, other professionals likely have some background knowledge of elder law. At the same time, you will want potential referral sources to see you as the expert on elder law, so must talk like you are the expert.