Whether plagued by poor reviews or buried in search engine obscurity, many small law firms and solo practitioners need a marketing makeover. There are countless reasons why a law firm lacks exposure, but attorneys must overcome the obstacles to gain online exposure and build a client base. With the right tools, attorneys can improve their marketing presence, even if that means starting from square one.

The hourly billing model has become a thing of the past for many estate planning attorneys, who have shifted to more modern pricing strategies. Providing clients with a clear picture of the costs of retaining you makes sense, especially for solo practitioners and those in small firms. Many attorneys offer several value-based price points that move away from a time-based model to one that represents what is actually delivered to the client. Read on to learn the benefits of innovative pricing models and how to implement them in your law practice.

Real property is the primary asset in many estate plans, and it warrants special attention. The distribution of cash and family heirlooms is relatively straightforward compared to real estate, which is often accompanied by a mortgage and insurance. As an estate planning attorney, you should use caution when transferring real property to a trust or to entities such as limited liability companies (LLCs) due to the many moving parts. Read on to learn about three mistakes to avoid when transferring real property.