While you may have a strong handle on the substantive estate planning law required to effectively run your practice, it is natural for new and transitioning practitioners to experience difficulties acquiring clients. Law school prepares you to pass the bar and begin practicing law, but it does not prepare you to operate and market a business.

Whether you believe in the Law of Attraction, meditation, a higher power, goal-setting, or just positive thinking (all of the above?), it would likely behoove you to set your intentions for the coming year. What are some professional goals that you want to achieve in 2022? How can you motivate yourself and your team to achieve these goals? While your firm probably has unique aspects that you should be mindful of, here is a good list to get you started.

Gathering social media followers can help your law practice, but only if you know what to do with them. Social media followers have shown that they are interested in you by following you, but there are additional steps that you must take to transform them into paying clients.