Whether plagued by poor reviews or buried in search engine obscurity, many small law firms and solo practitioners need a marketing makeover. There are countless reasons why a law firm lacks exposure, but attorneys must overcome the obstacles to gain online exposure and build a client base. With the right tools, attorneys can improve their marketing presence, even if that means starting from square one.

The hourly billing model has become a thing of the past for many estate planning attorneys, who have shifted to more modern pricing strategies. Providing clients with a clear picture of the costs of retaining you makes sense, especially for solo practitioners and those in small firms. Many attorneys offer several value-based price points that move away from a time-based model to one that represents what is actually delivered to the client. Read on to learn the benefits of innovative pricing models and how to implement them in your law practice.

Practicing law can sometimes seem like just that: practice. You may wonder, when will the meaningful work begin? If you feel like you are simply accomplishing tasks and checking items off your to-do list, maybe your law career needs something new. Are you feeling burned out or longing to start your own practice? If you are looking for a future in which you get to perform work that matters to you while maintaining a life outside the office, estate planning may be a good fit, and it has several advantages if you need a new direction. Keep reading to learn more about this fulfilling area of the law.