By Mary E. Vandenack, JD, ACTEC, COLPM®, CAP®, Accredited Estate Planner® (Distinguished) Nominee

Artificial intelligence (AI) is generally defined as “the capacity of computers or other machines to exhibit or simulate intelligent behaviour; the field of study concerned with this.” While artificial intelligence has recently been in the forefront of the media due to the rapid evolution of new applications and use of the technology, the concept has been around for a long time.  

Modern technological tools make estate planning easier, but they present new responsibilities to keep your clients’ data safe. Because cybercriminals aim 43 percent of their attacks at small businesses, your law firm may be vulnerable without proper cybersecurity measures in place. A constant battle occurs in which hackers attack and IT professionals defend data and financial assets. Keep reading to learn helpful tips to safeguard your clients’ private information.

Storytelling is a powerful way to grow your law practice, especially if you can leverage the power of video. Eighty-two percent of global Internet traffic comes from video downloads and streaming. Providing valuable content through videos can build interest that will encourage viewers to become clients. Adding videos to your website and social media accounts will only be effective if you learn to do it right, however. Keep reading to learn the best storytelling techniques and video production tips.