---
title: How Attorneys Can Adapt in Our Era of Mass Customization
description: Like most other consumers, estate planning clients need and expect customized solutions. Learn how estate planners can adapt to evolving client needs.
image: https://info.wealthcounsel.com/hubfs/Blog_photos/red%20umbrella%20600x480.png
---

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# [How Attorneys Can Adapt in Our Era of Mass Customization](https://info.wealthcounsel.com/blog/how-attorneys-can-adapt-in-our-era-of-mass-customization)

 Jan 2, 2018 2:43:01 PM

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One-size-fits-all is over. Want a week's worth of customized menus for your picky eaters or reading list based on your preferences? There's an app for that. From technology to consumer products to services, today's consumers have a wider array of individualized options than ever.

The probate world isn't immune to this trend toward mass customization, and [millennials](https://info.wealthcounsel.com/blog/why-millennials-are-essential-to-growing-your-estate-planning-practice), in particular, have unique and varied estate planning objectives. Although a recent [survey](https://www.caring.com/articles/wills-survey-2017) reveals only about 22 percent of millennials even have a will, of those who *do* have a will, they often prefer to distribute their assets in unconventional ways.

Three ways you can adapt your practice to this shifting way of doing business include:

- [Launch a virtual office](https://www.wealthcounsel.com/podcasts/2017/making-virtual-a-reality). Providing legal services online expands your reach to those who may not be able to visit your office during the 9-to-5 workday. The improved service is a benefit for your clients, but you, too: Your virtual office may also cut down on the number of in-person appointments needed to handle a routine matter and the staff you need to support a physical office. Explore the opportunities and challenges of a virtual legal office in this recent [WealthCounsel podcast episode](https://www.wealthcounsel.com/podcasts/2017/making-virtual-a-reality).
- Expect the unexpected, when it comes to nontraditional family structures, changing financial portfolios, and more, by investing in software such as [Wealth Docx®:](https://info.wealthcounsel.com/blog/a-key-to-offering-customized-solutions-to-estate-planning-clients-amazing-drafting-software) With just a few keystrokes you can customize trust documents, wills and more to accommodate your clients' specialized needs. You can even work side-by-side with your clients to draft provisions to effectuate their wishes.
- [Personalize the experience](https://info.wealthcounsel.com/millennial-ebook). Instead of following an automatic, prescribed order of business, tailor marketing and in-take meetings to a client's interests and priorities.

Customizing your services also reinforces the value you bring to the clients: It show how you are addressing them as unique individuals, and you do more for them than just fire off a boilerplate package. Get the flexibility you need to win over new clients by switching to [Wealth Docx online](https://www.wealthcounsel.com/software-for-attorneys/wealthdocx) estate planning software. Offer outside-the-box solutions to your clients' unique issues, and set yourself apart from firms stuck in “cookie cutter” mode.

 

 Topics: [Drafting Solutions](https://info.wealthcounsel.com/blog/topic/drafting-solutions) [Trusts & Estates](https://info.wealthcounsel.com/blog/topic/trusts-estates)

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[Round Up of Promising Legal Technology that Could Transform the Practice of Estate Planning Law - Part 3](https://info.wealthcounsel.com/blog/round-up-of-promising-legal-technology-that-could-transform-the-practice-of-estate-planning-law-part-3)

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