As we see the light at the end of the (COVID) tunnel, we are optimistic that in-person events will again be part of our marketing strategy in the not-too-distant future. However, if COVID has taught us anything, it is that a strong online presence and content marketing strategy is critical—and this reality is unlikely to change after the pandemic. 

Fewer than half of Americans have an estate plan, according to Caring.com’s 2025 Wills and Estate Planning Study. In fact, the share of Americans with a will has steadily declined from 33 percent in 2022 to 24 percent in 2025. Now more than ever, attorneys are vital in educating their communities about estate planning and highlighting the lasting value and legacy protection a well-prepared plan can provide. To support you in these efforts, we are providing a complimentary marketing package for Estate Planning Awareness Week—along with three proven strategies to help you market your practice and spark meaningful conversations.

Americans all over the nation are scrambling to protect themselves and their families from the coronavirus. One important factor that may be overlooked is incapacity planning. Estate planners have an important role in educating those within their community on the benefits of having updated healthcare directives. We've created a complementary marketing package that can help you engage clients and potential clients on this important matter. The package includes: