As we see the light at the end of the (COVID) tunnel, we are optimistic that in-person events will again be part of our marketing strategy in the not-too-distant future. However, if COVID has taught us anything, it is that a strong online presence and content marketing strategy is critical—and this reality is unlikely to change after the pandemic. 

Estate Planning Awareness Week is just around the corner. According to the caring.com 2024 Wills and Estate Planning Study, 64% of Americans say that having a will is important, yet only 32% actually have an estate plan. Now more than ever, attorneys must dedicate time to educating their communities about estate planning and addressing the misconceptions that may keep many Americans from realizing the value and legacy preservation that a proper estate plan can bring them. In addition to providing a complimentary marketing package to help you get started, we are sharing three ways you can market your practice and get the conversations going. 

Americans all over the nation are scrambling to protect themselves and their families from the coronavirus. One important factor that may be overlooked is incapacity planning. Estate planners have an important role in educating those within their community on the benefits of having updated healthcare directives. We've created a complementary marketing package that can help you engage clients and potential clients on this important matter. The package includes: