Gathering social media followers can help your law practice, but only if you know what to do with them. Social media followers have shown that they are interested in you by following you, but there are additional steps that you must take to transform them into paying clients.

As we see the light at the end of the (COVID) tunnel, we are optimistic that in-person events will again be part of our marketing strategy in the not-too-distant future. However, if COVID has taught us anything, it is that a strong online presence and content marketing strategy is critical—and this reality is unlikely to change after the pandemic. 

Fewer than half of Americans have an estate plan, according to Caring.com’s 2025 Wills and Estate Planning Study. In fact, the share of Americans with a will has steadily declined from 33 percent in 2022 to 24 percent in 2025. Now more than ever, attorneys are vital in educating their communities about estate planning and highlighting the lasting value and legacy protection a well-prepared plan can provide. To support you in these efforts, we are providing a complimentary marketing package for Estate Planning Awareness Week—along with three proven strategies to help you market your practice and spark meaningful conversations.