The start of a new year often means setting goals to improve your business and increase your firm’s revenue. There are many ways to reach these goals, such as gaining new clients and adding new services. However, it is important that you not overlook your existing client base as a source of growth. One way to leverage your current client base and provide them with maximum value is to institute a client maintenance program. Establishing such a program can improve your client relationships, allow you to provide better service, and generate consistent revenue for your law practice. Read on to learn about client maintenance programs and how to establish them.

While you may have a strong handle on the substantive estate planning law required to effectively run your practice, it is natural for new and transitioning practitioners to experience difficulties acquiring clients. Law school prepares you to pass the bar and begin practicing law, but it does not prepare you to operate and market a business.

Gathering social media followers can help your law practice, but only if you know what to do with them. Social media followers have shown that they are interested in you by following you, but there are additional steps that you must take to transform them into paying clients.