While you may have a strong handle on the substantive estate planning law required to effectively run your practice, it is natural for new and transitioning practitioners to experience difficulties acquiring clients. Law school prepares you to pass the bar and begin practicing law, but it does not prepare you to operate and market a business.

Gathering social media followers can help your law practice, but only if you know what to do with them. Social media followers have shown that they are interested in you by following you, but there are additional steps that you must take to transform them into paying clients.

As we see the light at the end of the (COVID) tunnel, we are optimistic that in-person events will again be part of our marketing strategy in the not-too-distant future. However, if COVID has taught us anything, it is that a strong online presence and content marketing strategy is critical—and this reality is unlikely to change after the pandemic.